Now where did I put that clipping.....

The newspaper ad has gone the way of the silent film. It's a novelty that some people look at sometimes, but really has no more significance in todays commercial market.

Think about the last print ad to which you really paid attention. Were you searching the ad up and down to find an internet address so you could run to your computer and get more information? Of course you were. I do the same thing. Because we have become an instant-gratification society, we want not only MORE information but we want it NOW.

I am approached all the time by sales representatives of print magazines for real estate. First of all, I know that people only browse through those types of magazines when they are bored or waiting for someone. Secondly, the magazine is FULL of other realtors and companies selling pretty much the same thing. No one stands out. Why would I want to lump myself in with everyone else and hope you see my ad on page 96 at the bottom left?

The internet is the place to be. Our website enjoys a huge number of visits daily because we offer helpful information, pictures of our listings, dramatic multi-media presentations and virtual tours and much more. People can get information instantly and that's what everyone wants.

So make sure your agent invests heavily in technology and internet presence. It's not 1956 anymore!