Destination: Florida.......

Like it or not, Florida is a destination state. People will always retire or relocate here because of our unparalleled beach front and Florida lifestyle. So, why isn't the housing market showing the desire of the nation to live here? Well, it is - in whispers.

The Feds are expected to lower interest rates again and we could soon see them as low as 4% by the beginning of 2008! If that doesn't shove buyers over the fence, nothing will. That means action is necessary NOW by home sellers.

Discuss what your absolute bottom line price is, and be listed at that price. You can have your agent indicate in the listing that this is a firm price and will not be lowered. Discuss with your agent all of the concessions you are prepared to offer a buyer and offer them up front.

As I've said before, this is no time to test the market or make a "killing" from real estate. It's a time for sensibility and education.

I remain optimistic in these trying times because positivity attracts positivity. My clients know I am working each day to reach their goals in innovative and creative ways. But for those sellers who aren't serious, or those agents trying to make a name for themselves instead of conducting business, I urge you to ask yourself what you really want (be honest).

People will come to Florida, no doubt. Let's give them a reason to make it their home.