Saturday, May 5, 2007

Doing what's required.....

UGGGH! I get so frustrated sometimes when I'm looking through the new listings in our area. I do like to keep abreast of what's going on in our market, and I like to have a thorough understanding of the inventory in Tarpon Springs. But when I try to take virtual tours of properties I'm not familiar with, and the best photo is:


Come on! "And here is what the front door looks like when it's ajar...". Is this photo actually helpful? Does it provide enough information about the property to an out of town buyer? And when the seller saw the photos, did he or she tell the agent "Hey, great job with the pictures!"?



And how about THIS gem:


"And this room has a window!" How does this highlight the features of this home?

This really makes those of us who go the extra mile for our clients angry. I gurantee these agents wouldn't be satisfied with these photos if it were their OWN home they were marketing.

My advice today: Sellers - check the photos your agent is using in your marketing pieces and especially those placed on MLS. If you don't like them, tell you agent to CHANGE them or hire a professional to capture helpful and descriptive images of your property. This is your first impression to a buyer. The photos attract 90% of the buyers to even look at the property. And if THESE are the photos the buyer first sees, I guarantee they will click "NEXT".





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